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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Demographics: Overview Question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Having trouble loading demographics and interests for the first time. I navigate to the reporting tab, then demographics overview. No introductory text presented, so no "enable" button.  I get the threshold banner.  Ad features and demographics reports are "on".  What's happening?



1 Expert replyverified_user

Re: Demographics: Overview Question

Rising Star
# 2
Rising Star
Harry demographic data needs to reach a certain threshold in order to be reported by GA, this is so that the person doing the analysis cannot attribute or track an individual. GA is very concerned about a user’s identity remaining private. So the algorithms that GA uses looks and sees if enough data exist to keep a person’s identity anonymous. In essence you have not yet collected enough data to view your users demographics.