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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Demographic info not showing for Referral traffic?

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# 1
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I noticed in the Demographics report like ages that the source/medium is always google (google/cpc or google/organic, etc..).

And I don't see the source/medium of any of my referrals sites that send traffic to our sites. That is: I want to know the demographics of referrals traffic.


Why isn't it showing?

I think, but not sure (I understand from the google support demographics page):

1) Not enough referral traffic.

2) No info (like double click cookie) present to determine the demographic info.


Please feedback on this issue?


- Ed

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Ed B
June 2016

Re: Demographic info not showing for Referral traffic?

Rising Star
# 2
Rising Star
Hi Ed,

It's most likely that your audience is too small from referral. I only say that because I have access to many accounts that have referral data tied to this demo and interest data.

If you've only recently enabled the feature, give it some time and you may begin to see it populate.


Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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