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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Definition of User

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For the default GA aren't “Users” identified by IP address? Meaning the same person can access the site from multiple IP addresses and by default this will be counted as multiple Users. I am trying to find a straightforward definition of how Users are measured by default but the stuff I find when I search is all these complex descriptions...

1 Expert replyverified_user

Definition of User

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi,

 

Basically, a user is just an aggregate of the number of GA cookies that we have seen on our website over a specified period of time. Now, this can be an inflated number when we think about things like people clearing their cookies and people visit our page with mobile devices or different browsers.

 

I have previously described this metric in this topic (there you can read more about that): https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Users-vs-sessions/m-p/886404/high...

 

Hope this helps. Let us know if you have any further questions.

 

Cheers,

Taavi

Definition of User

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks so much! I have to give a small presentation and I know naturally the next question will be if there's a way to get around the issue of possible miscounting of the true number of different users such as the same person using different computers or clearing cookies. Would you be able to point me to any information on implementing that?

Definition of User

Rising Star
# 4
Rising Star

If a user logs in, then you can identify them via user ID tracking - otherwise no. 

John Wedderburn, Advertiser Community, Rising Star
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Definition of User

[ Edited ]
Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Hi,

 

Yes, it's possible if visitors log into your website (people can create an account on your website). It's possible thanks to User-ID tracking feature in Google Analytics. It only works with Universal Analytics version of Google Analytics.

 

Those are the main benefits of User-ID tracking:

1) It makes cross-device measurement possible in GA. This is the biggest benefit of using the user-ID tracking.

2) Through user-ID feature, GA can more accurately identify the number of unique users and their engagement activities across multiple devices and sessions.

 

Here you can read more about those benefits: https://support.google.com/analytics/answer/3123663?hl=en&ref_topic=3123660

 

If you'd like to learn more about User-ID tracking, I recommend reading this official guide: https://support.google.com/analytics/answer/3123662?hl=en

 

Let me know if it helps @CLauren123 C.

Taavi