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Data Threshold: Demographic Data Disappeared from GA?

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Hello,

 

All of our website's demographic user data (age, interests, etc.) disappeared after we redesigned our website.

 

Obviously, a lot of things were changed on the site - but we wouldn't think this would cause data to disappear so abruptly, almost on the same day of the redesign.  

Traffic and Pageviews have *not* decreased. I've read that sometimes data will not show up

if the visitor volume is too low, but it hasn't really changed at all post-redesign?  (We were sure to custom 301 everything, etc.)

 

We did upgrade to Google Tag Manager. 

 

Anyway - just wondering if anyone has any ideas.  Maybe the redesign triggered something and the site was re-evaluted somehow, and the threshold got applied.  No fun!