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Data Driven Attribution Model

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# 1
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Greetings all,


I have a quick question about the functionality of the Data Driven Attribution Model (currently in beta).


In order for the Data Driven Attribution Model to be able to optimize based on impression data, can the impressions come from any display/video ad vendor (Facebook,, etc.) whose activity is trafficked via the Doubleclick platform, or do the impressions need to come from Google media channels/sources (YouTube, Google Display Network, etc.)?


I am working on a project where we would pull 3rd party search/impression data into GA (via cost upload functionality) and feed the Data Driven Attribution Model this information to optimize against and want to understand the limitations/capabilities.