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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Data Discrepancy: Dashboard vs. Custom Report

[ Edited ]
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# 1
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When viewing the Audience: Location dashboard on Google analytics versus a custom report with the same date range and same metric groups, the data is different. While some numbers are close, why would there be any discrepancy in the data?

 

Thank you for any help!

 

Edit: Elaborating slightly. When viewing the prior years traffic for say, Canada, the dashboard shows 180 transactions while the custom report with the same criteria is showing 147 transaction. Data then is inconsistent with sessions, users, etc. Seems like I'm missing a chunk of data, but not sure where, how, or why this is being filtered out.

Data Discrepancy: Dashboard vs. Custom Report

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# 2
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Sampling maybe?

Data Discrepancy: Dashboard vs. Custom Report

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# 3
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Hrm. Both are set to Greater Precision.