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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Custom report with first click attribution

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# 1
Visitor ✭ ✭ ✭

How can I create a custom report in GA with metrics broken out by first-click source/medium?

Instead of last click source/medium as it is done by default.

Re: Custom report with first click attribution

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# 2
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Hi Sergey,
Go to Analytics>Reporting>Conversions>Attribution>Model Comparison Tool.

Here you can choose attribution model last interaction to first interaction.

Thanks
Vivek

Re: Custom report with first click attribution

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# 3
Visitor ✭ ✭ ✭
Thanks Vivek, but Model Comparison Tool doesn't seem to show custom metrics. And I need to show custom metrics broken out by first-click source/medium (sorry I didn't specify this originally).
Is there a way to do that?

Thanks,
Sergey

Re: Custom report with first click attribution

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# 4
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You can create custom attribution model or import from gallery, one of my fav is " Avinash Kaushik's Market Motive - Position Based Attribution Model".

Go To Analytics>Admin>View>Attribution Models>New Attribution Model

Once you will create New Attribution Model, you will be able to find the same into Model Comparison Tool under custom models section.

I think it will help.

Thanks
Vivek