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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Custom report dimensions and segments - location

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# 1
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Is it possible to create a report with the custom geographic segment as DMA? I think I can create the DMA location creating a segment with all the individual cities in the DMA, but is there a simpler way?

 

Thank you,

 

Bethany

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Re: Custom report dimensions and segments - location

Rising Star
# 2
Rising Star

In the US, you can use "Metro" which is essentially the same as The Nielsen Company's DMA® 
metro location.png


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Director of Marketing | Nehmedia | Partner Profile

Re: Custom report dimensions and segments - location

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# 3
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Thanks Phil,

 

Is it possible to create a custom segment with a particular metro?

 

 

Re: Custom report dimensions and segments - location

Rising Star
# 4
Rising Star
Absolutely. Here is a good look at one approach from Lunametrics: http://www.lunametrics.com/blog/2013/04/01/gaining-insight-locations-report-google-analytics-designa...
_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile