Creating segment to filter out Paid Traffic?
I need some help to create a segment to filter out Paid Traffic.
Now I know Google Analytics already has a default Paid Traffic segment, that's not what I'm looking for.
What I'm looking for is:
- Paid Traffic consists of any step in the user's journey, EXCEPT first or last step.
A second segment I'd be looking for is:
- Paid Traffic is the final step before a purchase.
Does anyone know how I could do this via Segments and Regex?