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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Creating segment to filter out Paid Traffic?

S T
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# 1
S T
Follower ✭ ☆ ☆

Hi guys,


I need some help to create a segment to filter out Paid Traffic.

Now I know Google Analytics already has a default Paid Traffic segment, that's not what I'm looking for.

What I'm looking for is:

 

  • Paid Traffic consists of any step in the user's journey, EXCEPT first or last step.

A second segment I'd be looking for is:

 

  • Paid Traffic is the final step before a purchase.

Does anyone know how I could do this via Segments and Regex?