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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Conversion Rate Calculations using pageviews

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I look after a website with many forms that can be submitted. The form completions are tracked as events. There is no goal tracking set up unfortunately.


As the site has many reasons why people visit it. Is it best to calculate conversion rates based on pageview rather than sessions?


Many thanks



Conversion Rate Calculations using pageviews

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi @lee b,


Based on the definition of conversion rate & goals, you should consider sessions.

Basically, what you can do is for the same date range "form submit unique events/ total sessions" 


I hope this helps