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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Content experiments doubling reported page views

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# 1
Visitor ✭ ✭ ✭

We have implemented Content Experiments and are successfully running variations to tweak our copy and design.

 

However, since we started these Content Experiments, we have found that page views in Google Analytics has doubled and the bounce rate has halved. It appears that when people land on our homepage and are served up a variation, Google Analytics is counting that as two page views, hence the bounce rate is halved.

 

content experiments.png

 

Anyway to make sure Google Analytics doesn't report this incorrect data when running content experiments?

1 Expert replyverified_user

Re: Content experiments doubling reported page views

Rising Star
# 2
Rising Star
Did you make any changes to your code or just started your A/B exeperiments. If you can provide a URL we can take a look.

Re: Content experiments doubling reported page views

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
We didn't make any changes to the code, we just entered the two URLs and started running the experiment testing out two different versions of the home page. The URL is unmetric[dot]com - we've just finished the experiment and will be setting up another one today.

Re: Content experiments doubling reported page views

Rising Star
# 4
Rising Star
You have a lot of different analytics code running on your pages, I do not see anything obvious. Now that your experiment has stopped do you see your numbers coming back to normal or are they remaining doubled. Did your new variation win or does it show your origional design as the winner. If the varitaion won perhaps it was so successful that it encouraged visitors to browse further into your website. You only mentioned two metrics Page Views and Bounce rate how are sessions, pages per session, and average session duration did they also increase. Also interested in New Visitors and Returning Visitors did your percentages remain the same before and during the experiment.