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Content experiment report data doesn't match the experiment segment data in other reports

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I'm running a simple google content experiment and here's what I see in the experiment report so far (started on 25th Jan - still running):

 

  • Original - 4 transactions 
  • Variant 1 - 3 transactions

 

ga_ex.png

 

I also created two segments for each variation of the experiment, following this guide: https://support.google.com/analytics/answer/4380401?hl=en

 

Now, when I check the e-commerce report using the segments, I see this:

 

  • Original - 4 transactions
  • Variant 1 - 6 transactions (instead of 3)

ga_ex2.png

 

The same when I check the goal report (and any other standard GA report):

 

  • Original - 4 purchases 
  • Variant 1 - 6 purchases

(transactions = purchases) 

 

ga_ex3.png

 

However, I also created a custom report:

 

ga_ex4.png

 

Back to 3 transactions.

 

Those 3 missing transactions happened on 25th of Jan, already 2 days ago but they still don't show up in the experiment report and custom reports.

 

Any idea why? 

 

Thanks!