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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Cohort Analysis - report does not make sense

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 The Cohort Analysis report, displayed for 12 weeks, shows two weeks that had 0 sessions in their Week 0 (I'm interpreting this as nobody responded to the campaign in those two weeks).  But then, over to the right, those weeks show quite a few sessions in later weeks, the 6th week for one of the two weeks and the 8th week for the other.  How can this be?  If there were 0 sessions to start with in Week 0, then there was nobody in that week's cohort so there should be nobody to make a return visit 6 or 8 weeks later.  What am I missing?

 

My cohort report metric is Sessions.  The cohort is based on a custom segment of sessions with vendorxyz as the Source. 

 

How should I be interpreting this?