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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Clicks in Google Analytics using Segment Filter

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I am having trouble understanding what happens to the "Clicks" metric under the report Acquisition/Adwords/Campaigns report. So if I go to this report with the "All Sessions" filter, the clicks will show 214 Clicks for example. However if I apply any segment filter, such as "non-converting" or "desktop visitors" the report will zero out the Clicks, as well as the Cost & CPC metric. It will only show this metric ONLY if 'All Sessions" is applied and NO other segment filter is applied.

 

Any help would be appreciated.

Re: Clicks in Google Analytics using Segment Filter

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Makes sense, so your clicks all come from mobile users who do not convert (i.e. trigger a goal on your website).

Re: Clicks in Google Analytics using Segment Filter

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
no i urge you to try it your self with ANY segment. the Clicks to both All Sessions & [any segment]and the will disappear as well and show zero. I can create a segment for all of north america, and it will zero it out.

Re: Clicks in Google Analytics using Segment Filter

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Have you looked into this direction: AdWords PPC data not showing in GA?