Can you split Organic Traffic by Branded and Non-Branded in GA
I know that a lot of search terms being pulled into GA are encrypted. Of those that are not, I would like to know if it is possible to segment into Branded and non-branded.
The ideal end result would be where I can click on source, click on organic and then go deeper to click on organic/brand and organic/non-brand
If this is possible I would then go deeper and begin matching up non-branded search terms to match the campaign structure of my SEM accounts.
I know that since a large amount of traffic is encrypted this won't be an amazing indicator. Yet to know if we are improving non-branded organic growth is certainly valuable