Analytics
4.5K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

Can't seem to find a way to see campaign content fields and how they are performing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am trying 2 Facebook ads for the first time, to see how that goes.

 

I figured I use Campaign parameters (mind you this is a first for me ... so I'm still finding my way)
I used https://ga-dev-tools.appspot.com/campaign-url-builder/ to build the URLs.

For instance: https://www.mysite.com/?utm_source=facebook_ad&utm_campaign=facebook_ads_2016&utm_medium=cpc&utm_ter...
vs: https://www.mysite.com/?utm_source=facebook_ad&utm_campaign=facebook_ads_2016&utm_medium=cpc&utm_ter...

 

Notice the difference is in the last parameter:  slide_show vs picture


Going into Google Analytics I have no problem finding the Campaign facebook_ads_2016 but I can't seem to find how to see the behaviour of "slide_show" vs. "picture' ?

 

Any idea how I drill down to those values ?

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Peter V
October 2016

Can't seem to find a way to see campaign content fields and how they are performing

Rising Star
# 2
Rising Star

The dimension you're looking for is Ad Content.

 

If you're on the Source/Medium report, as a primary dimension, click on Other and search for Ad Content. It should bring up all values related to it.

 

Can't seem to find a way to see campaign content fields and how they are performing

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks !
That did the trick.