Can I analyze a competiotrs website with Google Analytics?
Im very new to using Google Analytics, my company has it but dosent really use it so I aim to change that. We are doing a drive to expand our markets and I was wonder if there is a way to analyze a competitors website?
I.e I want to now how they reached x competitors website and what they searched for there too see what we should improve in.
Well, it's not really possible using Google Analytics. If you have enabled benchmarking on your Google Analytics property you'll be able to compare high level metrics (traffic, sources, bounce rates) within your vertical/industry. But it's very high level.
I think what you're looking for is something to do content analysis, share of voice analysis on search engines etc. Take a look at Searchmetrics or Brightedge.