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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Can Google Analytics track Facebook's traffic by app/mobile browser?

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# 1
Visitor ✭ ✭ ✭

I've set up a mobile campaign on Facebook and am tracking it with GA. However, I would like to know if the traffic would come from either the Facebook App or a mobile Browser (where you type facebook.com in Safari for example). 

 

Can GA differentiate that and report that out?

 

Thanks!!

Alexandra 

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Accepted by topic author Alexandra H
January 2017

Can Google Analytics track Facebook's traffic by app/mobile browser?

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# 4
Follower ✭ ☆ ☆

You can see different sources and mediums at Acquisition - All traffic - Source/Medium

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Can Google Analytics track Facebook's traffic by app/mobile browser?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

When people use Facebook in a mobile browser, it's https://m.facebook.com/ You should be able to see that in your GA report.

Can Google Analytics track Facebook's traffic by app/mobile browser?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks! Where could I view it on the GA report?

Marked as Best Answer.
Solution
Accepted by topic author Alexandra H
January 2017

Can Google Analytics track Facebook's traffic by app/mobile browser?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

You can see different sources and mediums at Acquisition - All traffic - Source/Medium

Can Google Analytics track Facebook's traffic by app/mobile browser?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I see, thank you!

Can Google Analytics track Facebook's traffic by app/mobile browser?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

If you use the browser report under Audience you can see in the browser list Safari uses "Safari(in-app)" and the usual "Safari". You would need to then apply a segment of device type to differentiate between desktop and mobile safari sessions etc..

 

 

Hope this helps.