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Campaign vs. Landing Page Revenue Data

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm pulling revenue data for email campaigns (GT embedded in the links) but I have completely different when I pull by Campaign vs. Landing Pages. 

How is this possible?  Is there an issue with how the GT is set-up in the links?  


Thank you for any help/insight into this. 

1 Expert replyverified_user

Re: Campaign vs. Landing Page Revenue Data

Top Contributor
# 2
Top Contributor
GA uses last non-direct attribution....sigh....

Impact: a visit from email records as from email X. A direct return visit (even to another page) appears as from email X when it was really from direct.
Mike Sullivan, Google Analytics Top Contributor
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