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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Bounce rate query

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# 1
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Hi, 

 

I'm a bit confused with my Google Analytics findings below. 

 

The first picture shows that we've had 20 clicks from the 'Get a Quote' page to the 'thank you' page, but then the information in the picture below it suggests that 100% of people have bounced from the 'Get a Quote' page. 

 

Does anyone understand why it would say that 100% of people have bounced from the page, but then 20 people have also clicked through? 

 

Thanks, 

 

Dave

 

 

Previous page path - Google Analytics.png

 

Get a Quote - Google Analytics.png

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Accepted by topic author David J
February 2017

Bounce rate query

[ Edited ]
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# 2
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Hi David, 

 

As you can see, there are only 2 entrances to the "Get a Quote" page and both sessions have bounced. That's why you see 100% bounce rate. Most of the users didn't land on the "Get a Quote" page first but a different page.

 

You should take a look at your Landing Page report to analyze a bounce rate metric. This metric shows the percentage of sessions with a single engagement hit and it's actionable if you look at your landing pages.

 

Recommend reading this topic to learn more: https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Bounce-and-Sessions/td-p/599111

 

Hope this helps.

Taavi

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David J
February 2017

Bounce rate query

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi David, 

 

As you can see, there are only 2 entrances to the "Get a Quote" page and both sessions have bounced. That's why you see 100% bounce rate. Most of the users didn't land on the "Get a Quote" page first but a different page.

 

You should take a look at your Landing Page report to analyze a bounce rate metric. This metric shows the percentage of sessions with a single engagement hit and it's actionable if you look at your landing pages.

 

Recommend reading this topic to learn more: https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Bounce-and-Sessions/td-p/599111

 

Hope this helps.

Taavi

Bounce rate query

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# 3
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Thanks Taavi!