Bounce rate query
I'm a bit confused with my Google Analytics findings below.
The first picture shows that we've had 20 clicks from the 'Get a Quote' page to the 'thank you' page, but then the information in the picture below it suggests that 100% of people have bounced from the 'Get a Quote' page.
Does anyone understand why it would say that 100% of people have bounced from the page, but then 20 people have also clicked through?
Bounce rate query[ Edited ]
February - last edited February
As you can see, there are only 2 entrances to the "Get a Quote" page and both sessions have bounced. That's why you see 100% bounce rate. Most of the users didn't land on the "Get a Quote" page first but a different page.
You should take a look at your Landing Page report to analyze a bounce rate metric. This metric shows the percentage of sessions with a single engagement hit and it's actionable if you look at your landing pages.
Recommend reading this topic to learn more: https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Bounce-and-Sessions/td-p/599111
Hope this helps.