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Bounce rate 100% on the pages with events implemented and avg. time more than 0

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

We were exploring bounce rates (specifically tablet visits) and possible reasons (like people reading one long page and leaving), however we found that even pages with implemented event tracking have 100% bounce rate. At the same time these pages will report time spent on page higher than 0.

 

For example, 

Page http://www.georgebrown.ca/r413-2015-2016/

Bounce Rate: 100%

Pageviews: 32

Avg. Time on Page: 02.29

Total Events: 39

Exits: 8

 

 

 

How is this possible and what's wrong?

 

3 Expert replyverified_user

Re: Bounce rate 100% on the pages with events implemented and avg. time more than 0

Top Contributor
# 2
Top Contributor
Bounce rate can be rather confusing at times.

There are a couple of great indepth articles regarding GA timing calculations and bounce rate,
definitely worth the reading time:
http://cutroni.com/blog/2012/02/29/understanding-google-analytics-time-calculations/
http://www.analytics-ninja.com/blog/2012/06/google-analytics-bounce-rate-demystified.html#more-666
Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Bounce rate 100% on the pages with events implemented and avg. time more than 0

[ Edited ]
Top Contributor
# 3
Top Contributor

Out of curiosity .. how is the GA pageview tag being fired as when i check the site with Google Tag Assistant,
it states in GA tag assistant that GTM includes GA for UA-7175987-1 yet its not being fired by GTM but a different snippet

 

Why is a tag not firing?

https://support.google.com/tagmanager/answer/6103683

Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Bounce rate 100% on the pages with events implemented and avg. time more than 0

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
We are still using Google Classic and only recently started using GTM.
Currently GTM is only used for video tracking.
We are planning on moving to Google Universal, for which we will be rewriting all our Google Event Tracking currently in place.

Re: Bounce rate 100% on the pages with events implemented and avg. time more than 0

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Very interesting, thank you!

My question, however, was exactly regarding the pages with implemented events tracking. The example above is the program details page that comes with closed tabs. There is nothing on the page to spend more than 2 minutes without clicking on anything. Each click is an event. And the example above had 39 events - still 100% bounce rate!

Re: Bounce rate 100% on the pages with events implemented and avg. time more than 0

Top Contributor
# 6
Top Contributor
If you go to the Behaviour > Site Content > Landing Pages report for the exact same date range that you used for your above example,
How many times was that particular page http://www.georgebrown.ca/r413-2015-2016/ a landing page?
Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Bounce rate 100% on the pages with events implemented and avg. time more than 0

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

For whatever reason I could not repeat the results for this specific page, but here is another example:

 

Again, one of the program details page http://www.georgebrown.ca/b108-2016-2017/.

First report - tablet visits only, 100% bounce rate, total events - 29, avg. time - 48 sec:

b108-2016-2017-tablet-events-100bounce.jpg

Next level of the report - Events Category + Events Label gives a completely different picture - 0% bounce rate with very specific events:

b108-2016-2017-tablet-eventsLabels.jpg

This is the report for the same page as landing:

b108-2016-2017-tablet-landingPage.jpg

Re: Bounce rate 100% on the pages with events implemented and avg. time more than 0

Top Contributor
# 8
Top Contributor
0% bounce rate is normal because it is only calculated when the page containing the event is the landing page for the session.
Page view + event = 0% bounce rate.

The report you had above that with just Tablet traffic to a page only shows bounce rate for when the page is the landing page.

Does that help?
VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: Bounce rate 100% on the pages with events implemented and avg. time more than 0

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
The first and the second images are from the same custom report.
First images shows 100% bounce rate with time spent on the page and events - that was my original question - how is it possible?
The second image is the second level of the same report, which has 0% bounce rate - and this is very understandable as there are clear interactions.

Re: Bounce rate 100% on the pages with events implemented and avg. time more than 0

[ Edited ]
Top Contributor
# 10
Top Contributor

As per Julien's reply and hence why i asked how many times that page had been a landing page.

 

The original report is missing context as it has pageview info only, no landing page info as well

From the 2nd examples

62 total pageviews (think its 62, sorry don't have my eye specs handy), however only 9 of those were the Landing page/start of the session and of those particular 9 no event also occurred so they each bounced = 100% bounce rate.
Bounce rate is only calculated when the page is the landing page, not for the total pageviews for a page

Bronwyn Vourtis, Google Analytics Top Contributor
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