Bounce Rate reduced by 83% in last 2 days. Reporting Error??
Over the last 2 days my bounce rate has fallen off a cliff. It was around 37% across the board but since the 14th March bounce rate has reduced to 6%. This in usual circumstances would be great news but i haven't done anything to the site to cause this bounce rate drop, so i am thinking this is a reporting error.
To my knowledge the only thing that was added to the site in last few days was dynamic remmarkerting via GTM so i cant see how that could be inteferring. Unless our users love our pages all of a suddden and are not bouncing anymore but i doubt this is the case.
I am thinking this is a reporting error. Has anyone else seen similar issue?