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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Bounce Rate Decreased significantly

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# 1
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Website launched at the start of Feb, bounce rate initially was up in the 80-90%. Then towards the end of the second week, bounce rate almost halved and then has literally fallen off. Now running below 1%.

Could an event, deployed on GTM be impacting the results?

1 Expert replyverified_user

Re: Bounce Rate Decreased significantly

Top Contributor
# 2
Top Contributor
Hi Chris,

Most likely you have an analytics tracking tag in your GTM container and also a tracking code snippet added to your website for the same property. If this is the case you're sending duplicate hits to GA. To resolve the issue remove the tracking code from the site and leave the tracking tag in the GTM container.
Hope this helps

Arnold Majlath, Google Analytics Top Contributor
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Re: Bounce Rate Decreased significantly

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# 3
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Thanks, I've got my dev guys looking into it. Hopefully I'll have an update with resolved.