Bounce Rate Decreased significantly
Website launched at the start of Feb, bounce rate initially was up in the 80-90%. Then towards the end of the second week, bounce rate almost halved and then has literally fallen off. Now running below 1%.
Could an event, deployed on GTM be impacting the results?
Re: Bounce Rate Decreased significantly
Most likely you have an analytics tracking tag in your GTM container and also a tracking code snippet added to your website for the same property. If this is the case you're sending duplicate hits to GA. To resolve the issue remove the tracking code from the site and leave the tracking tag in the GTM container.
Hope this helps