Hi, I am looking at benchmark stats for two different accounts that are both set up to benchmark against the same industry vertical. However the stats given for the benchmark are completely different from one account to another. Any suggestions?
Re: Benchmark data
First did you double check that your vertical, date, region and size by daily sessions are both the same. Obviously and discrepancy will give your different results.
Also I'm not sure if you noticed but in the top right-hand corner it will say "There are [NUMBER] web properties contributing to this benchmark" now it doesn't say it explicitly but I believe that Universal Analytics pulls random properties every time you do a benchmark survey - they are not in fact pulling data from ALL properties that match your vertical.
Let me know if this helped!
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