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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Behaviour flow vs Pages report

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

in the Behaviour Flow report, /my-problematic-page has 50% exit rate. 

Under Behaviour -> Contents -> All pages, /my-problematic-page has a 30% exit rate.

 

How's that possible?

 

The 50% exit rate in the flow report is referred to the 1st interaction, but also subsequent interactions are above that 30% value (I've checked until the 3rd interaction, as the others are getting very tiny amounts of traffic).

1 Expert replyverified_user

Re: Behaviour flow vs Pages report

Top Contributor
# 2
Top Contributor
The All Pages report shows the exit rate from the page for all paths into the page. The flow report shows only a single path into the page, and the exit rate associated with those sessions.
Mike Sullivan, Google Analytics Top Contributor
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