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Audience list size doesn't match page visits

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I created an Audience within Analytics to track visitors to a specific page that went live only 5 days ago.

Page: contains "/ready-pack/" with membership duration 30 days.


Analytics reports 75 unique pageviews to that page so far (70 new users)

however the audience size is reportedly only 16

Display audience size:16


Can someone please explain this massive discrepancy?  I just don't understand.


1 Expert replyverified_user

Re: Audience list size doesn't match page visits

Rising Star
# 2
Rising Star
Hi Aussieweb,

Not the answer you're looking for but It's not unusual to see a difference in users and audience size especially for new audiences. There are a number of reasons including users that opt out of re-marketing, changing durations, etc.

You may want to consider extending your duration so you can build a target-able audience.

Hope that helps and good luck!


Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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