Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Audience Reports question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

In Audience Reports, Age, the categories are: 18-24, 25-34, 35-44, 45-54, 55-64, and 65+, how does Google Analytics account for audience members < 18 years of age? Are they not counted? Are they spread across the distribution? Are they put into another group (e.g. combined into 18-24)?

 

This is important data and information for determining my target segment. 

 

Thanks for your input!

 

Lesli

Audience Reports question

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hey Lesli,
My guess is google doesn't collect data for minor in accordance with COPPA law
https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-priv...

 

Kind regards

Noman Karim