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Attribution modelling -> Cross Device?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there!

 

I learned that we can enable Cross-Device reports by implementing and using userid. nice! 

 

My question now is; if we do have this up and running and we have a nice junk users matching their userid and leaving a clear "per user" trace...

 

... is this also featured and considered in the "attribution modelling" repots in GA?

 

In other words: can i do attribution modelling cross-device in GA? 

 

 

1 Expert replyverified_user
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Accepted by topic author Jonathan R
April 2016

Re: Attribution modelling -> Cross Device?

Rising Star
# 2
Rising Star
Hi Jonathon,


Yes, your user-id view will have new reports that show originating device, conversion device etc but also Multi Channel Funnels can be used and attribution models compared over the entire user journey.

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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Re: Attribution modelling -> Cross Device?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
So, should I be able to see a multi-channel + cross-device journey report?
I haven't found it yet, but it would be awesome!


Re: Attribution modelling -> Cross Device?

Rising Star
# 4
Rising Star
Hi Sora,

No they are separate reports and it can't be done yet. That said, there is a new report in audience that you may have access to that will show you user journeys and will list devices but does not tie specific devices back to sessions.

-Theo
Analytics Evangelist at MoreVisibility | Contact Me
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