Associating metrics to local - geographic metadata
I have connect Google Analytics to our site www.parivedaperspectives.com where we post articles and then share those articles through our networks. To that end, we are starting an initiative to drive social media engagement with the site among some employees in a specific market (Atlanta), and we would like to measure the effectiveness of our efforts from week to week.
Do you have any metrics that give insight to the reach of the articles on the Pariveda Perspectives site? We’re particularly interested in metrics that include geographic metadata that could help associate the metrics to our locale.