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Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Assisted conversions in Analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If a user follows this journey:

 

Visit 1 source: Google/CPC

Visit 2 source: Direct

 

And becomes a conversion on visit 2, what does the assisted conversion get recorded against? Or does it get recorded at all since Google Analytics conversions work on a Last NON Direct Click basis?

 

Thanks,

 

Sam

 

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Sam J
1w

Assisted conversions in Analytics?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi,

 

In standard reports of google analytics this journey will attribute the conversion to cpc (last non direct clic). But in MCF direct will be credited and adwords clic would be an assisted conversion.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sam J
1w

Assisted conversions in Analytics?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi,

 

In standard reports of google analytics this journey will attribute the conversion to cpc (last non direct clic). But in MCF direct will be credited and adwords clic would be an assisted conversion.