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Are Referrals from Social Media Apps Counted as Direct?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,


I've researched the above question and I'm running into conflicting or possibly outdated answers.  I'm hoping the community can help.


If a user clicks on a link to your site from a social media app like Facebook, does GA count that as a direct referral or a social referral. The link does not have any tracking parameters on it.



1 Expert replyverified_user

Are Referrals from Social Media Apps Counted as Direct?

Top Contributor
# 2
Top Contributor


If they come from an app and visit a web page, this is counted as direct traffic unless the app uses UTM parameters to identify the link as social media traffic (?utm_source=fbapp&utm_medium=social

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