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Are Referrals from Social Media Apps Counted as Direct?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I've researched the above question and I'm running into conflicting or possibly outdated answers.  I'm hoping the community can help.

 

If a user clicks on a link to your site from a social media app like Facebook, does GA count that as a direct referral or a social referral. The link does not have any tracking parameters on it.

 

Thanks

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Are Referrals from Social Media Apps Counted as Direct?

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# 2
Top Contributor

 

If they come from an app and visit a web page, this is counted as direct traffic unless the app uses UTM parameters to identify the link as social media traffic (?utm_source=fbapp&utm_medium=social

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