AquisitionReports: MovfromGoogleToUniversalAnalytics - traffic split
I will much appreciate if u could share your experience with me regarding:
Do Universal Analytics has any changes of the default attribution in comparison to Google Analytics?
What I experience now: is when by switching my Properties from Google Analytics to Universal Analytics Traffic split changes - I have significantly less organic but more direct traffic.
Can it be caused through the logic what Universal sees as organic and what as direct, may be Google Analytics had another logic on it.
Do someone experince such kind of problem or can tell that such a case of the logic change Google to Universal is impossible (which means I have some probmen in the set up...)
Thanks in Advance
Re: AquisitionReports: MovfromGoogleToUniversalAnalytics - traffic spl[ Edited ]
November 2015 - last edited November 2015
Generally speaking Universal Analytics records approx 8% less data than Classic Analytics.
My guess at this point would be that Classic Analytics used to group various search engines as "Organic" visits and Universal Analytics gives you the option to choose which search engines you want to add to "Organic". Admin > Property > Tracking Info > Organic Search Sources > Add Search Engine.
As for the increase in directs, this is likely because Universal Analytics uses Measurement Protocol which is venerable with regards to Ghost Referral Spam. Check Audience > Technology > Network > Hostname and make sure that the only hostname in the list is your own. All others may be counting at "direct" and they are spam.
If you do have spam then follow these instructions : https://goo.gl/p8qd1C
Re: AquisitionReports: MovfromGoogleToUniversalAnalytics - traffic spl
thanks for ur answer
Do u know if there is any "official" information regarding:
"Generally speaking Universal Analytics records approx 8% less data than Classic Analytics"
Admin > Property > Tracking Info > Organic Search Sources > Add Search Engine
All Important are set up, thanks! I guess google, yahoo, bing is not necesary to set up.
Audience > Technology > Network > Hostname
Here is near 1% of all Traffic from not my domain, so much influence on the whole picture of the traffic split it won t have Anyway this 1% is worth to filter out, you are right! Thanks one more
I guess than smth has to be wrong with the implementation...