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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Anomalies in tracking Organic and Direct traffic after site restyling

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


after a restyling of our website, which involved some changes within the the source code of pages, we noticed the following things on Google Analytics reports:


- a sudden drop of organic traffic
- an equivalent increase of direct traffic


The overall traffic has remained the same. It's almost as if organic traffic is not being tracked correctly.


We excluded it could be depend on worst search engine rankings, since they have remained the same and since the problem arised exactly at the moment in which the new website pages went live.


In the source code of the new site we imported the same Universal Analytics tracking code (<script> (function(i,s,o,g,r,a,m)... ) and we didn't change anything within Organic Search Traffic / Referral Exclusions tabs.


What could be the cause of the issue? How can we solve it, so that we can track organic traffic correctly again?



1 Expert replyverified_user

Re: Anomalies in tracking Organic and Direct traffic after site restyl

Top Contributor
# 2
Top Contributor
Hi Fabrizio,

Insert 'landing page' as secondary dimension in your source/medium report. Are there major changes in page types before and after? Are there any redirects on landing pages that might remove the referral information?