Analytics tracking showing different figures
We run a number of marketing / recruitment websites and use analytics to track how many referrals we send. Recently a number of clients have shown me their analytics reports and they are showing around a 30% drop in the figures we have from our analytics reports. Does anyone have any ideas as why this might be happening?
Re: Analytics tracking showing different figures
It's almost impossible to say as any of the receiving sites could have filters applied. That said, I would always expect to see some difference between your numbers and the site that is receiving the traffic.