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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Analytics tracking showing different figures

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# 1
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We run a number of marketing / recruitment websites and use analytics to track how many referrals we send. Recently a number of clients have shown me their analytics reports and they are showing around a 30% drop in the figures we have from our analytics reports. Does anyone have any ideas as why this might be happening? 


Many thanks

1 Expert replyverified_user

Re: Analytics tracking showing different figures

Rising Star
# 2
Rising Star
Hi Aaron,

It's almost impossible to say as any of the receiving sites could have filters applied. That said, I would always expect to see some difference between your numbers and the site that is receiving the traffic.


Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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