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Analytics reporting unusual activity

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


I redeveloped a 10 year old .asp site, making it fully secure, responsive, WordPress, new host, URL structure changes, plus changed the domain name to no longer have a "-" in it.


This updated site recenlty went live December 1st.


I'm seeing something odd in the Google Analytics. It started the day the site went live. It shows approximatley 35% of all sessions per day are in the Boston MA geo location, 100% are new sessions, using only 1 page per session, 0 time average per session, generating 100% bounce rate. Technbology is IE 9.0 approximately 85% of the time.


The above activity was not occurring in the old site previous to this update.


Do you have any idea why this could be happening? Or how I can omit it from Google Analytics including it in the sites average Bounce Rate?


Rick K

1 Expert replyverified_user

Re: Analytics reporting unusual activity

Top Contributor
# 2
Top Contributor
Hi Rick,

This is referral spam. Spammers are sending data directly to your GA account using the measurement protocol without visiting your site. Here are some great articles about referral spam:

Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
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