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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
Guide Me

Analytics Data

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I wonder whether anyone can help.


If I go into my Analytics account and click on 'All website data',

Then Acquisition


Organic key words


I then get a table of keywords

!. not provided

2. share button to

3. social share button

4. button share button

5. redditt share button

6. website button share button

7. bps wedding cars - finally I get info for my website!!


I do not understand what the first six categories are and who am I sharing with??


Brian Sullivan

1 Expert replyverified_user

Analytics Data

Rising Star
# 2
Rising Star

Hey Brian, 


Numbers 2 to 6 are almost certainly what's called Active Keyword Spam. This is essentially a company abusing Google Analytics to grab your attention. Ignore it! 


What can you do about it? Check out this very helpful article from Google to exclude the domain that is behind this keyword spam: 


Let me know if this solves your problem! 

- Josh

Joshua, Rising Star
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