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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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All Campaign Tab Showing Odd Numbers

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# 1
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We share a lot of our content on social media and use UTM tracking parameters to track visits and revenue. We have noticed that content we are sharing on social media with a UTM is being reported oddly in GA. When I go to the All campaigns tab and search for our social media campaign things look pretty normal. When I click into the campaign to see how individual posts performed this is where things get odd. Some posts will have a 45.68% conversion rate which is highly which just cannot be correct for many reasons. The only thing that I can think is that there is something wrong with either the UTM or GA.

 

url.com/Sales/238/Rekluse?utm_source=facebook&utm_campaign=socialmedia&utm_medium=sales_rekluseclutch2-17