All Campaign Tab Showing Odd Numbers
We share a lot of our content on social media and use UTM tracking parameters to track visits and revenue. We have noticed that content we are sharing on social media with a UTM is being reported oddly in GA. When I go to the All campaigns tab and search for our social media campaign things look pretty normal. When I click into the campaign to see how individual posts performed this is where things get odd. Some posts will have a 45.68% conversion rate which is highly which just cannot be correct for many reasons. The only thing that I can think is that there is something wrong with either the UTM or GA.