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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Adwords Paid & organic report shows far less organic clicks than google analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

When I check the organic data (in adwords paid & organic report) it shows less clicks than what I see in GA. For example, in google analytics it shows that for this month I had 153 clicks (organic) landing on the hope page (the total organic clicks are 250), while in adwords report for the same time period it shows only 52 clicks. This is a very big difference!

Can anyone help?

I appreciate your time, and thank you in advance.

Chris

1 Expert replyverified_user

Adwords Paid & organic report shows far less organic clicks than google analytics

Rising Star
# 2
Rising Star

Hi Chris,

 

The organic data in the AdWords report is from Search Console and is incomplete. If you have search console also linked to your GA account you'll see similar data in the search console reports; while the data you see in your All traffic reports will be actual numbers.  Where search console adds value is helping you get a feel for what Organic keywords are being used to drive that traffic.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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Adwords Paid & organic report shows far less organic clicks than google analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I understand. Thank you so much for your response.

Chris

Adwords Paid & organic report shows far less organic clicks than google analytics

Rising Star
# 4
Rising Star

No worries!

Analytics Evangelist at MoreVisibility | Contact Me
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