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Adwords Attribution Reporting

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# 1
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I am trying to use the Attribution reporting but I am running into some issues. They are as follows:


- When I am looking at the "Top Paths" report, I do not see the entire path, I only see the Campaign name x 2. How can I access the additional details?

- When I am looking at the "Assisted Conversions" report, I can get down to the Ad Group, but from there I do not see any keywords, I only see "(product targeting)"


Can you help point me to what I should do to get the data I need?



1 Expert replyverified_user

Re: Adwords Attribution Reporting

Top Contributor
# 2
Top Contributor
Hi Terry,

just to be sure because you mentioned 'Top Paths': Are you referring to the "Top Conversion Paths" report in Google Analytics Multi-Channel Funnels, or to the "Top Paths" report in Google AdWords Attribution tool? If the latter, you might better raise this question in the Google AdWords community at