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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Ad server clicks vs sessions

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# 1
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I understand that clicks and sessions are different metrics, measured differently, etc. I also expect my sessions for a particular source/medium I have set up GA to be less than the clicks I'm seeing in my ad servers. However, I have been seeing a higher number of sessions than clicks reported for certain ad campaigns I have running. I also understand that a user can click on an ad, bookmark the page, and return to it later, and that'll count two sessions but only one click. But I am wondering if anyone has another explanation.

 

Thank you!