Ad server clicks vs sessions
I understand that clicks and sessions are different metrics, measured differently, etc. I also expect my sessions for a particular source/medium I have set up GA to be less than the clicks I'm seeing in my ad servers. However, I have been seeing a higher number of sessions than clicks reported for certain ad campaigns I have running. I also understand that a user can click on an ad, bookmark the page, and return to it later, and that'll count two sessions but only one click. But I am wondering if anyone has another explanation.