Active Users - Push Notification impact
I would like to understand how push notifications impact active users and sessions numbers in Google Analytics for Android apps.
Yesterday, after running a push notification campaign for our Android app and I noticed a huge spike in active users. But I suspect that Google Analytics reports all users who were shown push notification as Active Users, because other metrics and analytics point to fewer Active users.
Can anyone please clarify and suggest a better way to track push notifications in Android.
Re: Active Users - Push Notification impact