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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Active Users - Push Notification impact

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# 1
Visitor ✭ ✭ ✭

Hi all,

I would like to understand how push notifications impact active users and sessions numbers in Google Analytics for Android apps.

Yesterday, after running a push notification campaign for our Android app and I noticed a huge spike in active users. But I suspect that Google Analytics reports all users who were shown push notification as Active Users, because other metrics and analytics point to fewer Active users.

Can anyone please clarify and suggest a better way to track push notifications in Android.

Thanks,
Avinash


Re: Active Users - Push Notification impact

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭

Re: Active Users - Push Notification impact

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for the helpful link. But I am still not clear whether all the active users reported are indeed active users, as in someone who has opened the app. The confusion is because number of people who opened the app (either through the notification or normally) is far less than the active users reported.