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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Acquisition > All Traffic/ Referrals vs. Campaigns/ All Campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

What is the difference between Acquisition > All Traffic/ Referrals vs. Campaigns/ All Campaigns?

 

I'm looking at my Adwords campaign results in 'All Campaigns' and then double checking that result by the source I'm getting that traffic from, in 'Referrals'. But, they don't match.