Acquisition Overview Question - repeat visitors[ Edited ]
March 2017 - last edited March 2017
We operate a B2B eCommerce site and a very large portion of our visitors are repeat.
Question: When I view our Acquisition Overview report for a specific time period and see % of sessions per Channel, am I seeing the Channel for how that specific session landed on our site, or, am I seeing all sessions from a particular user grouped under their first visit Channel, regardless of whether the subsequent sessions belong to that Channel?
In other words, person A comes to our site for the first time today as a result of Organic Search
Comes back tomorrow directly by typing our URL.
She has 2 sessions, will the Acquisition Overview report put both of those sessions under Organic Search, or will it put one under Organic Search and another under Direct?
Thanks in advance.
Acquisition Overview Question - repeat visitors
Sessions are independent, so the user shows up twice. The first time, they might be a new user from Organic, the next time they could be a returning user from Referral.
Note that a 'new user' is the first visit from a specific browser that does not have a GA cookie for your site. After that, the user is considered 'returning', so it is possible to have 100% returning visitors in a specific time period...
Note that GA uses last non-direct attribution, so if they return direct, the sessions will be attributed to the last non-direct source if there is one, so Organic > Direct would actually appear as Organic > Organic everywhere except in the Multi Channel Reports, which show the real path/source.
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