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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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About Users Metrics in User-ID View

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# 1
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Hi there,

 

We start using User-ID view but I don't think the numbers (at least the Users metric) are accurate. 

 

The Users number in User-ID view is at least 30% higher than the number I pulled directly from our database. Since we pass customer id to GA and all our customers need to log in to use our product,I assume the numbers should be somewhat close to the numbers in the database. I can't figure out what's causing the issue. Could you help? 

 

Thank you so very much in advance!

Audrey