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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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AOV at the product level, not the order level

[ Edited ]
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# 1
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  • I buy two of "Product X" at $50 each 

Where can I see the average price Product X is sold for?  i.e. $50

 

The 'Average Price' metric in Enhanced Ecomm would show $100 for that order, as it is the ecomm revenue for the product (per order). 

 

Cheers

Re: AOV at the product level, not the order level

[ Edited ]
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# 2
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Hi Sam,

I guess it will show 50$ in average price. 100$ would mean Product revenue / unique purchases.

The average price is simply Product revenue / Quantity  (google demo account image). 
 
Googledoubt7.png

for more info : https://support.google.com/analytics/answer/6014872?hl=en#pp

Hope this helps.

 

Thanks,

Ritwik

 

AOV at the product level, not the order level

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# 3
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Hey Ritwik,

 

In the Google demo example you gave a screenshot of, my understanding / how it works in my GA, is still that:

 

- the first product actually costs $149 / 1.29 = $115.50 each. 

- But on average 1.29 of them are purchased per order

 

And so the 'Average Price' isn't the average a product is sold for.

It's the average revenue of the product per order. 

 

But I also want to find the average a product is sold for. 

Marked as Best Answer.
Solution
Accepted by topic author Sam G
January 2017

AOV at the product level, not the order level

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# 4
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Found the issue with my implementation.  Apologies & Thanks for the help!!