100% increase in bounce rates after implementing infinite scroll
I have recently implemented infinite scrolling on one of my website (azula.com). Before this, the bounce rate was below 3%. Now after implementing infinite scrolling the the bounce rate has suddenly increased to 100%.
I have also implemented the following practises as suggested in various blog posts and not this page as well:
I have implemented "ga send page view" and a custom event as well every time a new page loads.
Following is a screenshot which would show the drastic change in the image:
Can someone please help me with this?