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Why some user doesn't appear in Referrals?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello guys, 


I'd like to find a way to get all the trafic user from "referrals". Indeed, during the two last week, Google Analytics gave me only 20 new user from a brazilian website and it's not the reality. We are using Mix Panel too and it have more than 100 new users from this brazilian website.

I think that a part of this new user appears in "Direct" and our website is in https.

Do you know why our how to fix it ?


Thanks a lot



1 Expert replyverified_user

Re: Why some user doesn't appear in Referrals?

Rising Star
# 2
Rising Star
Hi Guilhem,

There could be many reasons for this so it's hard to say. If your site is HTTPS then you would not see traffic moving to direct. The only scenario where this happens is HTTPS referrals to HTTP and not the other direction (HTTP to HTTPS). If this is an advertising campaign or partnership it's best to use UTM parameters which would give you the best data.

More on UTM params here:


Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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