Why is there PPC traffic triggered as spam in my custom segment?
Hi, I have a custom segment set up to filter spam. I have PPC traffic coming into my site which is triggering the filter and I have no idea why. If you could help me that would be great.
Here are the segment details:
I didn't know PPC traffic could have spam in it? Is my filter right?
Re: Why is there PPC traffic triggered as spam in my custom segment?
Hi Matt, a few things to consider.
- Excluding the city (not set) is not recommendable. It is true that it is a common characteristic of the spam however it can happen with real users too. The (not set) label is a added by GA whenever it doesn't find information about that dimension which can happen for different reasons.
- Don't use the segment when analyzing AdWords reports. The data for this reports is taken from Adwords directly so the segment is not needed and might interfere.
- The regex on your filters are very broad and can exclude real data. For example this parts quit* OR site*. They are also missing a ton of spam.
Here you can find the instructions for creating a segment with the right conditions and tested expressions
Hope it helps,