Analytics
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Learn to identify referral spam traffic, as well as best practices to reduce referral spam in your Google Analytics account
 
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Why are my sessions showing a significantly higher number than my publishers ad server?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My sessions are showing up at 2,800 from one of my media partners, but their site reporting says they only had 348 clicks - where does the discrepancy come from?

Re: Why are my sessions showing a significantly higher number than my publishers ad server?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
is the data correct over any specific time periods as in the most recent week or month?
sometimes if you can see if tracking is accurate recently or is accurate some time ago and inaccurate more recently you can start to identify likely causes.