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Using IP address to unmask click fraud

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey all,


So we're trying to unmask a possible click fraud coming from adwords and thinking of using collected IPs outside of GA and insert them through a custom dimension. If we do this, we're not breaching any PII regulations right?


If you know of any other good way of unmasking click fraud, welcome to hear. 



1 Expert replyverified_user

Re: Using IP address to unmask click fraud

Top Contributor
# 2
Top Contributor
Hi Javier,

technically, that's actually feasible - no question. You may want to create a session-scope custom dimension for that.

Legally, it depends on the relevant privacy regulations in your country of operation and/or the country of your audience, so if an IP is considered as a PII or not. In Germany, for example, privacy authorities claim that it is a PII.

Be sure to firstly check possible natural causes for that [1].

Do you have access to the raw logfiles on your web server? If so, you could try to segment strange traffic in Analytics and then try to recognize that traffic in your log files and possibly get the potentially harming IPs there.

Then, you might raise a click investigation [2] done by Google.



Re: Using IP address to unmask click fraud

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
The site is located in the US. Thanks for the response.